Performance Marketing: Data-Driven Decision Making

Description:
In today’s digital ecosystem, the most successful marketers are the ones who understand the numbers. Performance Marketing introduces you to a world of measurable success — where data, analytics, and real-time optimization transform campaigns into predictable growth engines.

You’ll learn how to set clear KPIs, track conversions, and measure ROI across multiple platforms. This level teaches you how to use analytics tools, conduct A/B testing, and fine-tune campaigns for maximum profitability. By the end, you’ll know how to turn raw data into actionable insight — and insight into revenue.

What You’ll Learn:

• Performance metrics, KPIs, and ROI optimization

• Data interpretation and decision-making models

• Conversion tracking and A/B testing strategies

• Scaling campaigns efficiently across channels

Perfect For:
Performance marketers, analysts, and business owners who rely on precision and accountability to scale success.

📈 Measure. Optimize. Win.